Give your negotiators their time back.
Genifea is a multi-channel AI platform for the estate-agency front office. It works alongside your negotiators across phone, WhatsApp and email, answering every enquiry in seconds, qualifying the lead, booking the viewing and pushing it all back into your CRM. So your team can spend hours with the applicants, tenants, landlords, and vendors, and win more instructions.
Get started on your own in about 5 minutes. No IT, no setup project.
Your market is hyper-local. The branch that answers first gets the conversation.
Estate agency is a hyper-local business. Even the big chains are thousands of local branches, and every one competes for the same instructions on the same streets. When a vendor or applicant gets in touch, the branch that reaches them while they are still deciding is the one that gets the viewing, and often the valuation sitting behind it. Miss the call and it goes to voicemail, and by the time you ring back, the agent up the road has already spoken to them. Market share is won in those minutes.
Meet every customer where they are, the moment they are ready.
Genifea connects with your customers at the time they choose and on the channel they choose, and gives them the quality of service that wins the business.
Answers inbound calls in a natural voice, then runs the whole job:
- Handles the enquiry
- Qualifies the lead
- Books the viewing on the spot
- Surfaces hidden valuation and referral opportunities
- Updates the CRM
- Manages the whole-office calendar
Inbound and outbound. Everything Genifea does on a call, it does over WhatsApp too, holding a real, natural conversation and carrying it all the way to a booked viewing.
Genifea picks up your portal leads and reaches out over WhatsApp within seconds, while they are still looking at the home you marketed and still in the mood to talk. That first moment, when their interest is highest, is where the business is won.
It remembers every relationship, so your customers never start over.
The best service feels personal. When someone gets in touch, Genifea already knows who they are, what they wanted, and where you left off.
Greets them by name
A returning contact is recognised the moment they call or message, so no one has to explain who they are or why they are getting in touch all over again.
No re-qualifying, ever
Genifea will not re-qualify a lead you have already qualified, or ask for anything the business already holds, even when the last conversation happened on a different channel.
A force multiplier, not a silo
Notes your team adds by hand and edits made in your CRM are picked up automatically, so Genifea and your negotiators always work from the same memory.
A multi-channel AI platform your negotiators will love.
Instead of a morning spent returning voicemails and message-service emails, your team walks into a full calendar and the bandwidth to give the best opportunities real, personal attention.
They walk into a full calendar
Qualified appointments are already booked when the day starts, so negotiators spend their hours on high-quality service to the most promising opportunities, not on admin.
The lead does not slip
Ring a lead back at 9:30 on a Monday and they are in a meeting, so the call goes unanswered and the opportunity can slip to another branch. Genifea answers in the moment, qualifies, surfaces the hidden valuation and books the appointment while the interest is still live.
Intelligent routing
It plans around real travel times and spreads appointments evenly across the day and the team, so negotiators drive less, see more, and never inherit a chaotic diary.
It adapts to your branch, not the other way round.
Tell Genifea your rules along almost every axis of the business, in plain English, and it just follows them.
Book to your shape of day
Viewings from 11am to 6pm, appraisals from 8am to 8pm. Viewings only in one-hour windows, with six ten-minute slots packed into each. Genifea books to exactly how you run the day.
The right work to the right person
Certain staff cover certain postcodes on certain days. Junior staff take viewings only, senior staff take viewings and appraisals. Genifea routes each job accordingly.
Per-property rules
Flag a property as an open house on set dates and Genifea offers open-house slots for it automatically, instead of bespoke one-to-one appointments.
Your preferences, your way
Almost anything about how the branch runs can be set as a preference, and changed whenever it needs to change.
Run it from a normal WhatsApp chat.
Your admin briefs Genifea the way they would message a VA, and it handles the knock-on effects across the calendar.
A single operational layer that grows every month.
Genifea is not a single-use gadget. It is one intelligent layer across your front office, and its repertoire keeps growing, so what you run today does more next quarter without another tool to bolt on.
Inbound calls handled in a natural voice, day or night, so no enquiry hits a dead line.
Portal leads get a personal WhatsApp reply while they are still looking at your listing.
Budget, timing, income-to-rent, chain position, applied so only real prospects reach the team.
Offers real slots that fit the calendar and travel times, and confirms the appointment.
Actively surfaces valuation and referral opportunities and books them straight into the diary.
Shapes viewings around real travel times, so negotiators drive less and see more properties.
Every contact carries its full history, so the next conversation picks up where the last left off.
Every detail written straight back into your CRM. No double entry, nothing lost.
Change how it works by telling it, the way you would brief a VA. No settings maze.
Tell it what changed. It just works.
Rules, availability, qualification criteria, one-off open houses. You brief Genifea in plain English, the way you would a new VA.
Start on your own. No IT, no project.
There is nothing to install and nothing to migrate. Point your phone and your portal leads at Genifea, brief it over WhatsApp, and it is working. Run it as overflow for the calls you miss, or send everything its way.
Forward your calls
Send Genifea the calls you miss after ten seconds, out of hours or when the team is busy, or forward every call. Your choice, changed any time.
Forward your portal leads
Point your Rightmove and Zoopla lead emails at your Genifea address. It picks them up and reaches out on WhatsApp within seconds. No portal integration to wait for.
Brief it on WhatsApp
Onboard and instruct Genifea from your own mobile, the way you would brief a new VA. A rule, an open house, a preference, in plain English.
Live in real agencies, and in the news.
Genifea is already handling live calls and portal leads inside working lettings and sales teams across the UK.
Sourced Living
Sourced Living, the lettings and estate-agency network of Sourced Property Group, has chosen Genifea and connected it to their CRM. It is live, already rolled out to two branches with the rest of the network to follow, and the partnership is in the property news.
Hundreds of UK agents next
Genifea is now rolling out to hundreds of estate agents across the UK, from independents to multi-branch groups, each putting it to work on their front office from day one.
Experience how it helps you win.
A short live demo with listings and your rules, and a first-hand experience of how your customers feel when they reach out to you, with Genifea by your side. Or start on your own in five minutes.
One AI platform across phone, WhatsApp and email.
Genifea answers every enquiry, qualifies the lead, books the viewing and keeps your CRM current, working alongside your negotiators around the clock. Here is what it does, in depth.
Answer everything, everywhere, instantly.
Inbound calls answered in a natural voice. Portal leads met with a personal WhatsApp reply in seconds. Lead emails picked up automatically and carried forward. No queue, no voicemail, no lead left waiting.
Natural-voice call handling that greets the caller, answers questions about the property and books the viewing on the call itself.
Meta-approved Business messaging that opens the conversation first and keeps it moving to a booked appointment.
Genifea picks up your portal leads and reaches out to them on WhatsApp within seconds, while the property is still fresh in their mind.
Brief it like a VA, in plain English.
Most AI phone tools make you wrestle with dashboards and menus. Genifea gives you a conversational configuration layer. Describe a rule, an availability window, a qualification threshold or a one-off open house in plain English, and it takes effect.
Per-property rules. Different qualification criteria, availability and scripts for each listing, set in a sentence.
Instant changes. Update availability or add an open house the moment plans change. No waiting on a support ticket.
Your standards, enforced. Income-to-rent multiples, budget floors, timelines, chain position, applied consistently on every enquiry.
From first contact to a booked, logged appointment.
Catch the lead
Call, WhatsApp or forwarded portal email, picked up instantly, around the clock.
Reach out first
A personal WhatsApp message within seconds, while intent is highest.
Qualify to your rules
Budget, timing, income-to-rent, chain position. Your criteria, applied every time.
Book more business
Catches the caller who also has a place to sell and books the valuation straight into the diary, and surfaces mortgage and conveyancing referrals.
Book the viewing
Offers slots that fit the calendar and the drive, then confirms.
Update the CRM
Writes the lead, notes and appointment straight into your CRM.
… and surface hidden new business.
A booked viewing is rarely the only business in a conversation. Genifea actively surfaces the opportunity the caller never set out to mention, like the property to sell behind a buyer’s enquiry, and acts on it while the moment is live.
The question most tools never ask. Part-way through a normal enquiry, Genifea asked how the purchase would be funded, and heard the words that matter: a flat to sell.
A buyer becomes a second instruction. Genifea checked where the flat was and that it sits on its patch, then offered a free valuation from the local team. From there it finds a slot, so a portal enquiry turns into a listing in the making.
More viewings from the same working day.
Genifea does not book blindly. It weighs real travel times by time of day and decides which legs of the day can be rearranged to raise appointment throughput, so your negotiators drive less and view more.
Time-of-day aware
The same two addresses are not the same trip at 8am and at 5pm. Genifea knows the difference and books accordingly.
Throughput-optimised
It looks across the day’s legs and finds the arrangement that fits the most viewings in, without over-promising.
Calendar-respecting
Every slot it offers already fits the negotiator’s real availability. No clashes, no manual reshuffling.
The work lands where your team already works.
Genifea’s first commercial CRM integration is with Nest, a leading lettings-and-sales CRM. Leads, notes, qualification outcomes and booked viewings are written straight in, with no double entry and nothing stranded in a separate inbox.
No double entry
What Genifea learns on a call or in a chat is in the CRM before your negotiator opens it.
More CRMs coming
Nest is the first of several. The integration approach is built to extend to the other systems UK agents rely on.
Point your channels at Genifea, and go.
No IT project, no portal integration to wait for, no number to change. You connect the channels you already use, brief Genifea like a new VA, and it starts handling enquiries the same day.
Phone, your way
Send Genifea just your overflow, the calls you cannot pick up within about ten seconds, or forward every call. Your existing number stays exactly as it is.
Email and portals
Point your Rightmove and Zoopla lead emails at your Genifea address. It picks each enquiry up and reaches out on WhatsApp in seconds, with no portal integration required.
WhatsApp onboarding
Set it up and brief it from your admin mobile over WhatsApp, the way you would hand work to a new team member.
Works with your tech stack. Genifea talks to your email, calendar and CRM over standard interfaces, so it fits around what you already run instead of forcing a change.
Put Genifea on your properties for a week.
See the calls answered, the leads chased and the viewings booked, on your listings.
One clear plan per kind of agency.
No feature maze and no per-seat games. Pick the plan that matches how you work, solo or a branch with a team, and pay a simple monthly fee plus what you actually use.
- Phone, WhatsApp and email, all included
- One managed calendar
- Configure-by-conversation setup
- Intelligent routing & CRM sync
- Usage billed as you go
- Everything in Self-Employed
- Multiple negotiator calendars managed together
- Routing across the whole team’s day
- £100 of usage included each month
- Additional usage billed as you go
See what you’ll spend, and what it brings back.
Move the sliders to match a normal month at your agency. You get the cost in plain pounds and pence, and what the valuations Genifea surfaces are worth once you allow for how many become instructions and reach exchange, so you can weigh the return on your own numbers, not just the price.
- Self-employed plan£99
- Call handling£0
- WhatsApp conversations£0
- Usage included−£0
Priced in plain pounds. Kept by value, not by lock-in.
No tokens, no credit marketplace, no tiered feature list to decode. One inclusive package per segment, plus usage in plain pence, and we’d rather earn your renewal than trap it.
Get started without an upfront charge.
No binding tie-in. Cancel any time you like.
Walk away whenever, with a full export of your data.
We keep you with value and service, never fine print.
Not sure which plan fits?
Tell us how your front office runs today and we’ll show you the numbers.
We started Genifea to give estate agents their time back.
A London company building the multi-channel AI platform for UK estate agents, so no enquiry goes cold and no negotiator burns out chasing them.
Genifea began with a frustration I felt first-hand. Trying to find a property in the UK, I watched enquiries vanish into voicemail and inboxes, viewings slip because no one called back, and good agents lose business simply because they could not be in three places at once.
At the same time, on the advisory board of another property business, I was helping them answer every lead in under sixty seconds. The contrast was stark. Responsiveness was not a nice to have, it was the whole game, and most agencies did not have the hands to deliver it.
I have been building AI and large-scale data systems since 2007. As the technology matured, it became clear that the front-office grind agents carry, the calls, the chasing, the qualifying, the booking, the CRM admin, was exactly the work a capable AI platform could now take on around the clock. Not to replace the negotiator, but to hand them back the hours they were losing to it. Genifea is what I built to close that gap.
This is not a weekend project. Soham Technologies has been building since 2023, we ran paid pilots through last year, and Genifea has been shaped by real production call handling. Every improvement is earned from thousands of minutes of real world call handling in live deployments in working agencies, and many tens of thousands more of test calls to build a reliable system.
We also run the business the way we would want to be treated. No setup fees, no binding contracts, no data lock-in. Cancel whenever you like and take a full export of your data with you. We would far rather keep you through the value we create and the service we give than through fine print.
- 19+ years in AI and large-scale data, since 2007
- Second-time founder, former CPO at Rezo.ai
- Earlier at Microsoft, Samsung and Guavus, a Thales company
- M.Tech, Computer Science, IIT Guwahati
- Co-author of two patents
- Guest lecturer at IIM Vizag, on AI-led transformation for CXOs
In production with real agencies today.
Genifea is out of beta and handling live enquiries for working UK agencies right now.
Our first franchisee partner has Genifea integrated with their CRM (Nest) and is rolling it out across their branches, on the way to hundreds of agents.
WhatsApp Business approved by Meta, a Google-verified integration, and a native two-way CRM sync.
In these deployments Genifea takes calls, WhatsApp and email around the clock, including the evenings and weekends when offices are shut and enquiries still come in.
Come see what it recovers.
A short demo on your properties, with your rules.
See Genifea handle a real lead — on your listings.
Tell us a little about your agency and we’ll set up a short, live walkthrough with your properties and your qualification rules.
A live call, on your listing
Watch Genifea answer, qualify a caller and book a viewing — using a property and rules you choose.
The WhatsApp flow
See the instant portal-lead reply and the qualify-to-booking conversation, exactly as your leads would.
Your numbers
A straight read on what you’re likely missing today and what Genifea would recover — and which plan fits.
Privacy Policy
1. Introduction
Genifea, brand owned by Soham Technologies Limited, (“we”, “us”, “our”) operates an AI-powered platform for estate agencies. This policy explains what personal data we handle, why, on what legal basis, how long we keep it, and the rights you have. We comply with the UK GDPR and the Data Protection Act 2018 (and, where applicable, the EU GDPR).
2. Our Role: Processor and Independent Controller
We act in two distinct capacities depending on the specific processing:
- As a data processor — we handle the personal data of an agency’s end users (callers, tenants, buyers, sellers) to deliver the service on that agency’s instructions. For this data the estate agency is the controller; we process it only as needed to provide the service and under our agreement with them. The agency’s own privacy notice also applies to you, and you can exercise your rights with the agency or with us (see Your Rights).
- As an independent controller — we determine the purposes and means ourselves for: visitors to our website; our estate-agency customers and their staff (account and billing data); the de-identified, redacted, or anonymised datasets we create from interactions to improve, develop, and (in future) train our products; and security, fraud-prevention, and product analytics. Where we re-use data we originally handled for an agency to create these datasets, we do so as authorised by that agency, and thereafter act as a separate, independent controller (not a joint controller) for that derived data, under our own legal basis (see Legal Basis). For data we control in this capacity, you exercise your rights directly with us (see Your Rights).
3. Whose Data We Process
- Website visitors — people who visit genifea.com.
- Customers — estate agencies and their staff who use Genifea.
- End users — callers, tenants, buyers, sellers, and other users who interact with our AI on an agency’s behalf (by phone, WhatsApp, email, messaging, or any other channel).
4. Categories of Personal Data
- Identity & contact data — name, phone number, email address.
- Communication data — call recordings, transcripts, messages (including WhatsApp), and emails.
- Business & property data — enquiry details, property interest, appointment data.
- Interaction data — conversation history and behavioural signals about how an enquiry was handled.
- Technical & usage data — device, log, and usage information.
5. How and why we use personal data
5.1 Delivering the service
We use personal data to operate the AI assistant for the agency — answering enquiries, qualifying leads, booking and managing appointments, taking messages, and routing to staff.
5.2 Quality assurance and service improvement — what we do today
Authorised Genifea personnel review a limited selection of interactions — including call recordings and transcripts, particularly those where the AI did not perform as intended — to diagnose problems, fix errors, and improve the product. This review focuses on how the enquiry was handled, not on identifying the people involved. Access is limited to authorised personnel, we minimise the personal data used, and we retain review material only as long as necessary for this purpose.
5.3 Building and training our AI — what we may do
We do not currently use interaction data to train machine-learning models. We reserve the right to do so in the future, and if we do, we will use only de-identified or anonymised data:
- We may create redacted copies of interactions — transcripts with identifying details removed, and call recordings with personal details (such as names, phone numbers, and email addresses) masked (“beeped”) out — and use them to train and improve our AI models.
- We use such data to learn how enquiries are handled, not to identify individuals.
- We do not use identifiable voice recordings or other identifiable personal data to train models without a separate lawful basis (such as your explicit consent).
Where we can fully anonymise data so that no individual can be identified, it is no longer personal data and may be retained and used indefinitely (see Retention).
5.3.1 Google user data
The use and transfer of raw or derived user data received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. We use Google Calendar data only to provide the scheduling features you see in the product. We do not use Google user data — including Google Calendar data or any data derived from it — to train or improve any AI or machine-learning model.
5.4 Security, fraud prevention, and legal compliance
We use personal data to keep the service secure, detect and prevent abuse, and meet our legal obligations — including handling requests from public authorities under our Government & Law-Enforcement Data Request Policy (see Requests from public authorities).
5.5 Aggregated insights
We may produce aggregated and anonymised statistics and industry insights. These do not identify any individual.
6. Legal Basis
| Purpose | Lawful basis |
|---|---|
| Delivering the service | Performance of a contract; or, for end-user data, the agency’s instructions as controller |
| Quality assurance & improvement | Legitimate interests in providing and improving a safe, effective service — you may object |
| Creating de-identified datasets / future model training | Legitimate interests in improving our services — you may object; or explicit consent where required |
| Security, fraud, legal compliance | Legitimate interests; legal obligation |
| Aggregated insights | Legitimate interests (operates on anonymised data) |
7. Automated Decision Making
Our AI makes some decisions autonomously, without a person reviewing each one beforehand — most importantly, qualifying enquiries (assessing, against the estate agency’s criteria, whether and how an enquiry proceeds, for example to a viewing or appointment). These decisions are surfaced to the agency for audit, but they are made automatically.
Where a decision about you is based solely on automated processing and produces legal or similarly significant effects, you have specific protections under UK GDPR Article 22. For such decisions:
- The automated qualification is carried out on behalf of the estate agency, which sets the criteria and is the controller of that decision; we act as the agency’s processor.
- The decision is made to take steps at your request to enter into, or carry out, a transaction with the agency (e.g., arranging a viewing), and/or on the basis of your explicit consent, as the agency relies upon.
- You have the right to obtain human review of the decision, to express your point of view, and to contest it. To do so, contact the agency, and a person able to change the outcome will review it.
- Meaningful information about the logic: enquiries are assessed against the agency’s stated qualification criteria; the main consequence is whether and how your enquiry proceeds (for example, whether a viewing is offered).
We do not use special-category data to make these decisions.
8. Requests From Public Authorities
When a government, law-enforcement, regulatory, or judicial body requests personal data, we follow our Government & Law-Enforcement Data Request Policy: we verify the legality of each request, challenge requests we believe are unlawful or overbroad, disclose only the minimum necessary, and document each request and our response. Where legally permitted, we will notify affected individuals.
9. Sharing and Processors
We do not sell identifiable personal data. We share personal data with:
- Service providers (processors) that help us run the platform, including: cloud hosting and infrastructure; database hosting; AI processing of conversation content to generate responses; and telephony/messaging. All are bound by data-processing agreements.
- Professional advisers (e.g., legal, accounting), under confidentiality.
- Public authorities, where required by law and handled per Requests from public authorities.
In a merger, acquisition, restructuring, or sale of assets, personal data may transfer to the successor entity, subject to this policy.
10. Retention
Operational data processed for an agency — kept as needed to provide the service and per the agency’s instructions and our agreement.
- Quality-assurance / improvement material and PII-redacted (beeped) data — these remain personal data; we keep them only as long as necessary for the purpose and honour erasure requests (see Your Rights).
- Fully anonymised data — no longer personal data; may be retained indefinitely.
- We keep records required for legal, tax, or security purposes for the periods the law requires.
11. International Transfers
Some processing may take place outside the UK/EEA. Where it does, we rely on appropriate safeguards such as the UK International Data Transfer Addendum / EU Standard Contractual Clauses.
12. Your Rights
Subject to law, you have the right to: access your data; correct it; erase it; restrict or object to processing; data portability; and to withdraw consent where we rely on it.
How to exercise your rights:
- Contact contact@genifea.com. We will verify your identity before acting.
- For data we process on behalf of an estate agency (operational data), the agency is the controller; you can raise your request with the agency or with us, and we will coordinate accordingly.
- For data we control — in particular the de-identified / PII-redacted material we hold to improve and train our products — you (the individual the data is about) can request erasure directly with us. We act on requests from the data subject; we do not action third-party requests to erase another person’s data from this material.
- Fully anonymised data cannot be linked back to you and therefore cannot be retrieved or erased on an individual basis.
You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk, or your local supervisory authority.
13. Security
Data security: Your data is encrypted in transit and at rest. Access is protected by database-level access controls, and access to customer data is restricted to authorised personnel on a need-to-know basis.
Data Breaches: If a personal-data breach is likely to result in a risk to your rights, we will notify the ICO within 72 hours where required, and affected individuals where the risk is high.
Children: Our service is not directed at children, and we do not knowingly process children’s personal data. If you believe a child’s data has been provided, contact us and we will delete it.
14. Changes
We may update this policy. We will post the updated version here with a new effective date and, where changes are material, take reasonable steps to notify you.
15. Governing Law
This policy is governed by the laws of England and Wales.
16. Contact
Questions or requests: contact@genifea.com.
Terms of Use
1. Introduction
These Website Terms and Conditions (“Terms”) govern your use of genifea.com (the “Website”). By accessing or using the Website, you agree to these Terms. These Terms apply only to website usage (including browsing, submitting forms, and booking demos) and do not govern use of Genifea’s products or services, which are subject to separate agreements.
2. About Genifea
Genifea provides AI-powered solutions for estate agencies. The Website is intended to provide information about our services and enable prospective customers to engage with us.
3. Use of the Website
You agree to use the Website only for lawful purposes. You must not:
- Misuse the Website or attempt to gain unauthorized access
- Introduce malicious code or disrupt functionality
- Use automated systems to scrape or extract data without permission
4. Intellectual Property
All content on the Website, including text, graphics, branding, and design, is owned by Genifea or its licensors. You may not reproduce, distribute, or use Website content without prior written consent.
5. No Reliance on Information
Content on the Website is provided for general informational purposes only. It does not constitute professional advice or binding commitments.
6. Demo Bookings and Enquiries
When submitting forms or booking demos:
- You agree to provide accurate information
- You consent to being contacted by Genifea regarding your enquiry
7. Privacy
Your use of the Website is subject to our Privacy Policy. By using the Website, you acknowledge and agree to our data practices as described in the Privacy Policy.
8. Third-Party Links
The Website may contain links to third-party websites. We are not responsible for their content or practices.
9. Availability
We do not guarantee that the Website will always be available or error-free. We may modify or withdraw the Website at any time.
10. Limitation of Liability
To the fullest extent permitted by law, Genifea shall not be liable for any loss arising from use of the Website or reliance on its content.
11. Governing Law
These Terms are governed by the laws of England and Wales.
12. Changes
We may update these Terms from time to time. Continued use of the Website constitutes acceptance of the updated Terms.