The admin employee your agency never has to manage.
Genifea answers every call, replies to every portal lead over WhatsApp in seconds, qualifies the buyer or tenant, books the viewing around your day, and updates your CRM — across phone, WhatsApp and email, around the clock.
Every missed call and cold lead is a fee that walked out the door.
Portal enquiries go unanswered for hours. Calls hit voicemail while negotiators are out on viewings. Owners do admin at 9pm instead of winning instructions. Genifea closes that gap the moment a lead arrives — and never has an off day.
Wherever your leads come in, Genifea is already there.
Answers inbound calls in a natural voice, handles enquiries, qualifies callers and books viewings on the spot — with fast, confident call handling and no hold music.
Reaches out the instant a portal lead lands, holds a real conversation, answers questions and moves the lead toward a booked appointment. Meta-approved Business messaging.
Forward your portal lead emails to Genifea and it picks them up automatically, then continues the conversation on the channel your lead prefers.
A complete front-office cycle, run end to end.
Genifea doesn’t just take a message. It runs the whole job — the same steps your best admin would, done in seconds and logged in your CRM.
Catch the lead
A call comes in, or a portal enquiry lands by email. Genifea picks it up instantly, day or night.
Reach out first
It opens a personal WhatsApp conversation within seconds — while the lead is still looking at your listing.
Qualify
It asks the questions that matter and applies your rules — budget, timing, income-to-rent, chain position — so only real prospects reach your team.
Surface more business
It listens for the second opportunity — a property to sell, a mortgage or conveyancing need — and flags it to you.
Book the viewing
It offers real slots that fit your calendar and travel times, and confirms the appointment.
Update the CRM
Every detail is written straight into your CRM — no double entry, nothing lost.
Not a receptionist bot. An employee you configure in plain English.
Configure by conversation
Change how Genifea works by telling it, in plain English: “23 Station Road has an open house Friday 3–5pm,” or “For 11 Seaview Close, income must be four times the rent to qualify.” No forms, no settings maze.
Intelligent routing
Genifea factors real travel times by time of day and shapes the day’s viewings so your negotiators spend less time driving and see more properties — more appointments from the same hours.
CRM-native
Genifea runs inside the CRM your team already uses — starting with a leading agency CRM — so bookings, notes and lead status live where your negotiators work, not in yet another tool.
Tell it what changed. It just works.
Rules, availability, qualification criteria, one-off open houses — you manage Genifea the way you’d brief a colleague, not the way you’d fill in a settings panel.
Built on approved rails, deployed in real agencies.
Genifea messages through Meta-approved WhatsApp Business and connects through Google-verified integrations — and it’s already going live inside working lettings and sales teams.
A multi-branch agency group
Genifea is integrated with their lettings-and-sales CRM, and the group is rolling it out across its own branches — and making it available to other agents who run on the same CRM.
Our first agency customers
Independent agencies are putting Genifea to work on live calls and portal leads now — the AI admin employee running the front office from day one.
See Genifea handle a real lead, on your properties.
A short live demo with your listings and your rules — and a clear picture of what it recovers.
One admin employee that runs your entire front office.
Genifea works the phone, WhatsApp and email as a single teammate — catching leads, qualifying them, booking viewings around your day, and keeping the CRM current. Here’s what it does, in depth.
Answer everything, everywhere, instantly.
Inbound calls answered in a natural voice. Portal leads met with a personal WhatsApp reply in seconds. Lead emails picked up automatically and carried forward. No queue, no voicemail, no lead left waiting.
Natural-voice call handling with markedly faster, more confident conversations and quicker bookings on the call itself.
Meta-approved Business messaging that opens the conversation first and keeps it moving to a booked appointment.
Forward portal lead emails to your Genifea address; it detects the lead and reaches out on the right channel.
The config chat: brief it like a colleague.
Most “AI receptionists” make you wrestle with menus. Genifea gives you a conversational configuration layer — describe a rule, an availability window, a qualification threshold or a one-off open house in plain English, and it takes effect.
Per-property rules. Different qualification criteria, availability and scripts for each listing — set in a sentence.
Instant changes. Update availability or add an open house the moment plans change; no waiting on a support ticket.
Your standards, enforced. Income-to-rent multiples, budget floors, timelines, chain position — applied consistently on every enquiry.
From first contact to a booked, logged appointment.
Catch the lead
Call, WhatsApp or forwarded portal email — picked up instantly, 24/7.
Reach out first
A personal WhatsApp message within seconds, while intent is highest.
Qualify to your rules
Budget, timing, income-to-rent, chain position — your criteria, applied every time.
Surface more business
Spots the property to sell, or the mortgage and conveyancing need, and flags it.
Book the viewing
Offers slots that fit the calendar and the drive, then confirms.
Update the CRM
Writes the lead, notes and appointment straight into your CRM.
More viewings from the same working day.
Genifea doesn’t book blindly. It weighs real travel times by time of day and decides which legs of the day can be rearranged to raise appointment throughput — so your negotiators drive less and view more.
Time-of-day aware
The same two addresses aren’t the same trip at 8am and at 5pm. Genifea knows the difference and books accordingly.
Throughput-optimised
It looks across the day’s legs and finds the arrangement that fits the most viewings in, without over-promising.
Calendar-respecting
Every slot it offers already fits the negotiator’s real availability — no clashes, no manual reshuffling.
The work lands where your team already works.
Genifea’s first commercial CRM integration is with a leading lettings-and-sales CRM. Leads, notes, qualification outcomes and booked viewings are written straight into the CRM — no double entry, nothing stranded in a separate inbox.
No double entry
What Genifea learns on a call or in a chat is in the CRM before your negotiator opens it.
More CRMs coming
It’s the first of several. The integration approach is built to extend to the other systems UK agents rely on.
Put Genifea on your properties for a week.
See the calls answered, the leads chased and the viewings booked — on your listings.
One clear plan per kind of agency.
No feature maze and no per-seat games. Pick the plan that matches how you work — solo, or a branch with a team — and pay a simple monthly fee plus what you actually use.
- Phone, WhatsApp and email — all included
- One managed calendar
- Configure-by-conversation setup
- Intelligent routing & CRM sync
- Usage billed as you go
- Everything in Self-Employed
- Multiple negotiator calendars managed together
- Routing across the whole team’s day
- £100 of usage included each month
- Additional usage billed as you go
Priced in plain pounds. Kept by value, not by lock-in.
No tokens, no credit marketplace, no tiered feature list to decode — one inclusive package per segment, plus usage in plain pence. And we’d rather earn your renewal than trap it.
Get started without an upfront charge.
No binding tie-in. Cancel any time you like.
Walk away whenever, with a full export of your data.
We keep you with value and service — not fine print.
Not sure which plan fits?
Tell us how your front office runs today and we’ll show you the numbers.
Approved rails. Plugged into the tools you run on.
Genifea messages, calls and syncs through platforms your agency already trusts — approved by Meta and Google, and native to your CRM.
WhatsApp Business
Approved by MetaGenifea reaches out and holds real conversations over Meta-approved WhatsApp Business messaging — the channel your leads actually read and reply to.
Connected through Google-verified integration, so calendar and email workflows run securely on rails Google has signed off.
Agency CRM
LiveOur first commercial CRM integration is with a leading lettings-and-sales CRM — leads, notes and viewings written straight in, with no double entry.
Portal lead email
LiveForward the lead emails your property portals send you. Genifea detects each enquiry and starts the conversation automatically.
Phone / telephony
LivePoint your inbound number at Genifea and it answers in a natural voice, qualifies callers and books viewings on the call.
More CRMs
In progressNEST is the first of several. The integration model is designed to extend to the other CRMs UK estate agents depend on.
Already on NEST? You can be live quickly.
We’ll walk your team through connecting Genifea to your stack.
We’re building the admin employee estate agents wish they could hire.
Genifea began with a frustration I felt first-hand. Trying to find a property in the UK, I watched enquiries disappear into voicemail and inboxes, viewings slip because no one called back, and good agents lose business simply because they couldn’t be in three places at once.
At the same time, on the advisory board of another property business, I was helping them move toward answering every lead in under sixty seconds. The contrast was stark. Responsiveness wasn’t a nice-to-have — it was the whole game — and most agencies just didn’t have the hands to deliver it.
I’ve been building AI and large-scale data systems since 2007. As the technology matured, it became clear that the front-office grind estate agents carry — the calls, the chasing, the qualifying, the booking, the CRM admin — was exactly the kind of work an AI employee could now do genuinely well, around the clock. Genifea is what I built to close that gap.
This isn’t a weekend project. Soham Technologies has been building since 2023, we ran paid pilots through last year, and Genifea has been shaped by real production call handling — every improvement earned from live deployments in working agencies, not from a demo.
We also run the business the way we’d want to be treated. No setup fees, no binding contracts, no data lock-in: cancel whenever you like and take a full export of your data with you. We’d far rather keep you through the value we create and the service we give than through fine print. Value, integrity and honesty aren’t slogans here — they’re how we price and how we operate.
Genifea is a product of Soham Technologies Limited, based in London.
- 19+ years in AI and large-scale data systems, since 2007
- Second-time founder; former CPO at Rezo.ai
- M.Tech, Computer Science — IIT Guwahati
- Co-author of five patents (two granted)
- Executive-education lecturer — helping CXOs navigate AI-led digital transformation, IIM Vizag
Come see what it recovers.
A short demo on your properties, with your rules.
See Genifea handle a real lead — on your listings.
Tell us a little about your agency and we’ll set up a short, live walkthrough with your properties and your qualification rules.
A live call, on your listing
Watch Genifea answer, qualify a caller and book a viewing — using a property and rules you choose.
The WhatsApp flow
See the instant portal-lead reply and the qualify-to-booking conversation, exactly as your leads would.
Your numbers
A straight read on what you’re likely missing today and what Genifea would recover — and which plan fits.
Privacy Policy
1. Introduction
Genifea, brand owned by Soham Technologies Limited, (“we”, “us”, “our”) operates an AI-powered platform for estate agencies. This policy explains what personal data we handle, why, on what legal basis, how long we keep it, and the rights you have. We comply with the UK GDPR and the Data Protection Act 2018 (and, where applicable, the EU GDPR).
2. Our Role: Processor and Independent Controller
We act in two distinct capacities depending on the specific processing:
- As a data processor — we handle the personal data of an agency’s end users (callers, tenants, buyers, sellers) to deliver the service on that agency’s instructions. For this data the estate agency is the controller; we process it only as needed to provide the service and under our agreement with them. The agency’s own privacy notice also applies to you, and you can exercise your rights with the agency or with us (see Your Rights).
- As an independent controller — we determine the purposes and means ourselves for: visitors to our website; our estate-agency customers and their staff (account and billing data); the de-identified, redacted, or anonymised datasets we create from interactions to improve, develop, and (in future) train our products; and security, fraud-prevention, and product analytics. Where we re-use data we originally handled for an agency to create these datasets, we do so as authorised by that agency, and thereafter act as a separate, independent controller (not a joint controller) for that derived data, under our own legal basis (see Legal Basis). For data we control in this capacity, you exercise your rights directly with us (see Your Rights).
3. Whose Data We Process
- Website visitors — people who visit genifea.com.
- Customers — estate agencies and their staff who use Genifea.
- End users — callers, tenants, buyers, sellers, and other users who interact with our AI on an agency’s behalf (by phone, WhatsApp, email, messaging, or any other channel).
4. Categories of Personal Data
- Identity & contact data — name, phone number, email address.
- Communication data — call recordings, transcripts, messages (including WhatsApp), and emails.
- Business & property data — enquiry details, property interest, appointment data.
- Interaction data — conversation history and behavioural signals about how an enquiry was handled.
- Technical & usage data — device, log, and usage information.
5. How and why we use personal data
5.1 Delivering the service
We use personal data to operate the AI assistant for the agency — answering enquiries, qualifying leads, booking and managing appointments, taking messages, and routing to staff.
5.2 Quality assurance and service improvement — what we do today
Authorised Genifea personnel review a limited selection of interactions — including call recordings and transcripts, particularly those where the AI did not perform as intended — to diagnose problems, fix errors, and improve the product. This review focuses on how the enquiry was handled, not on identifying the people involved. Access is limited to authorised personnel, we minimise the personal data used, and we retain review material only as long as necessary for this purpose.
5.3 Building and training our AI — what we may do
We do not currently use interaction data to train machine-learning models. We reserve the right to do so in the future, and if we do, we will use only de-identified or anonymised data:
- We may create redacted copies of interactions — transcripts with identifying details removed, and call recordings with personal details (such as names, phone numbers, and email addresses) masked (“beeped”) out — and use them to train and improve our AI models.
- We use such data to learn how enquiries are handled, not to identify individuals.
- We do not use identifiable voice recordings or other identifiable personal data to train models without a separate lawful basis (such as your explicit consent).
Where we can fully anonymise data so that no individual can be identified, it is no longer personal data and may be retained and used indefinitely (see Retention).
5.3.1 Google user data
The use and transfer of raw or derived user data received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. We use Google Calendar data only to provide the scheduling features you see in the product. We do not use Google user data — including Google Calendar data or any data derived from it — to train or improve any AI or machine-learning model.
5.4 Security, fraud prevention, and legal compliance
We use personal data to keep the service secure, detect and prevent abuse, and meet our legal obligations — including handling requests from public authorities under our Government & Law-Enforcement Data Request Policy (see Requests from public authorities).
5.5 Aggregated insights
We may produce aggregated and anonymised statistics and industry insights. These do not identify any individual.
6. Legal Basis
| Purpose | Lawful basis |
|---|---|
| Delivering the service | Performance of a contract; or, for end-user data, the agency’s instructions as controller |
| Quality assurance & improvement | Legitimate interests in providing and improving a safe, effective service — you may object |
| Creating de-identified datasets / future model training | Legitimate interests in improving our services — you may object; or explicit consent where required |
| Security, fraud, legal compliance | Legitimate interests; legal obligation |
| Aggregated insights | Legitimate interests (operates on anonymised data) |
7. Automated Decision Making
Our AI makes some decisions autonomously, without a person reviewing each one beforehand — most importantly, qualifying enquiries (assessing, against the estate agency’s criteria, whether and how an enquiry proceeds, for example to a viewing or appointment). These decisions are surfaced to the agency for audit, but they are made automatically.
Where a decision about you is based solely on automated processing and produces legal or similarly significant effects, you have specific protections under UK GDPR Article 22. For such decisions:
- The automated qualification is carried out on behalf of the estate agency, which sets the criteria and is the controller of that decision; we act as the agency’s processor.
- The decision is made to take steps at your request to enter into, or carry out, a transaction with the agency (e.g., arranging a viewing), and/or on the basis of your explicit consent, as the agency relies upon.
- You have the right to obtain human review of the decision, to express your point of view, and to contest it. To do so, contact the agency, and a person able to change the outcome will review it.
- Meaningful information about the logic: enquiries are assessed against the agency’s stated qualification criteria; the main consequence is whether and how your enquiry proceeds (for example, whether a viewing is offered).
We do not use special-category data to make these decisions.
8. Requests From Public Authorities
When a government, law-enforcement, regulatory, or judicial body requests personal data, we follow our Government & Law-Enforcement Data Request Policy: we verify the legality of each request, challenge requests we believe are unlawful or overbroad, disclose only the minimum necessary, and document each request and our response. Where legally permitted, we will notify affected individuals.
9. Sharing and Processors
We do not sell identifiable personal data. We share personal data with:
- Service providers (processors) that help us run the platform, including: cloud hosting and infrastructure; database hosting; AI processing of conversation content to generate responses; and telephony/messaging. All are bound by data-processing agreements.
- Professional advisers (e.g., legal, accounting), under confidentiality.
- Public authorities, where required by law and handled per Requests from public authorities.
In a merger, acquisition, restructuring, or sale of assets, personal data may transfer to the successor entity, subject to this policy.
10. Retention
Operational data processed for an agency — kept as needed to provide the service and per the agency’s instructions and our agreement.
- Quality-assurance / improvement material and PII-redacted (beeped) data — these remain personal data; we keep them only as long as necessary for the purpose and honour erasure requests (see Your Rights).
- Fully anonymised data — no longer personal data; may be retained indefinitely.
- We keep records required for legal, tax, or security purposes for the periods the law requires.
11. International Transfers
Some processing may take place outside the UK/EEA. Where it does, we rely on appropriate safeguards such as the UK International Data Transfer Addendum / EU Standard Contractual Clauses.
12. Your Rights
Subject to law, you have the right to: access your data; correct it; erase it; restrict or object to processing; data portability; and to withdraw consent where we rely on it.
How to exercise your rights:
- Contact contact@genifea.com. We will verify your identity before acting.
- For data we process on behalf of an estate agency (operational data), the agency is the controller; you can raise your request with the agency or with us, and we will coordinate accordingly.
- For data we control — in particular the de-identified / PII-redacted material we hold to improve and train our products — you (the individual the data is about) can request erasure directly with us. We act on requests from the data subject; we do not action third-party requests to erase another person’s data from this material.
- Fully anonymised data cannot be linked back to you and therefore cannot be retrieved or erased on an individual basis.
You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk, or your local supervisory authority.
13. Security
Data security: Your data is encrypted in transit and at rest. Access is protected by database-level access controls, and access to customer data is restricted to authorised personnel on a need-to-know basis.
Data Breaches: If a personal-data breach is likely to result in a risk to your rights, we will notify the ICO within 72 hours where required, and affected individuals where the risk is high.
Children: Our service is not directed at children, and we do not knowingly process children’s personal data. If you believe a child’s data has been provided, contact us and we will delete it.
14. Changes
We may update this policy. We will post the updated version here with a new effective date and, where changes are material, take reasonable steps to notify you.
15. Governing Law
This policy is governed by the laws of England and Wales.
16. Contact
Questions or requests: contact@genifea.com.
Terms of Use
1. Introduction
These Website Terms and Conditions (“Terms”) govern your use of genifea.com (the “Website”). By accessing or using the Website, you agree to these Terms. These Terms apply only to website usage (including browsing, submitting forms, and booking demos) and do not govern use of Genifea’s products or services, which are subject to separate agreements.
2. About Genifea
Genifea provides AI-powered solutions for estate agencies. The Website is intended to provide information about our services and enable prospective customers to engage with us.
3. Use of the Website
You agree to use the Website only for lawful purposes. You must not:
- Misuse the Website or attempt to gain unauthorized access
- Introduce malicious code or disrupt functionality
- Use automated systems to scrape or extract data without permission
4. Intellectual Property
All content on the Website, including text, graphics, branding, and design, is owned by Genifea or its licensors. You may not reproduce, distribute, or use Website content without prior written consent.
5. No Reliance on Information
Content on the Website is provided for general informational purposes only. It does not constitute professional advice or binding commitments.
6. Demo Bookings and Enquiries
When submitting forms or booking demos:
- You agree to provide accurate information
- You consent to being contacted by Genifea regarding your enquiry
7. Privacy
Your use of the Website is subject to our Privacy Policy. By using the Website, you acknowledge and agree to our data practices as described in the Privacy Policy.
8. Third-Party Links
The Website may contain links to third-party websites. We are not responsible for their content or practices.
9. Availability
We do not guarantee that the Website will always be available or error-free. We may modify or withdraw the Website at any time.
10. Limitation of Liability
To the fullest extent permitted by law, Genifea shall not be liable for any loss arising from use of the Website or reliance on its content.
11. Governing Law
These Terms are governed by the laws of England and Wales.
12. Changes
We may update these Terms from time to time. Continued use of the Website constitutes acceptance of the updated Terms.